Gay arrest

Arrest Record or Openly Gay: The impact of athletes’ personal lives on endorser effectiveness

Publication Title

Sport Marketing Quarterly

Abstract

Many companies use athlete endorsers to help promote brands and sell products, and athletes are paid considerably for allowing companies to marry the athlete's image and persona with their products and/or services. Thus, understanding what makes an effective endorser is an important question. Grounded in source credibility and match-up hypothesis theory, this study examined how knowledge of an athlete's prior arrest or knowledge about an athlete's sexuality would impact perceived source credibility characteristics of attractiveness, trustworthiness, and expertise, as good as perceptions of endorser-product fit and purchase intentions. Results indicated that being openly gay or having been previously arrested had no impact on source credibility characteristics when compared to heterosexual/non-arrested athletes. Results also revealed trustworthiness, attractiveness, and expertise positively affected product-endorser fit, and fur

– Arrest Stats – Homosexual/ Gay Sexual Offences –


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Malaysian police arrest more than dozen men in raid of ‘gay party’

KUALA LUMPUR – The Malaysian authorities arrested more than a dozen men in the north-eastern state of Kelantan in June during a late night raid of a “gay party”, a police official said on July

Homosexuality is a crime in Muslim-majority Malaysia, and rights groups have warned of growing intolerance towards lesbian, same-sex attracted, bisexual and transgender people.

Kelantan state police chief Mohd Yusoff Mamat said the police arrested 20 men after responding to a public tip-off and conducting surveillance of a rented property in the mention capital Kota Bharu in June.

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But the authorities could not prosecute the oth